H&A Marketing Is Transforming How Construction Companies Build Their Sales and Marketing Systems
PENSACOLA, Fla. – September 15, 2026 – Construction companies are often managing multiple marketing and sales tools, including websites, search engine optimization, digital advertising, social media, content, and customer relationship management systems. H&A Marketing is bringing these functions together through an integrated approach focused specifically on the construction industry.
The Pensacola-based growth firm works with custom home builders, roofers, contractors, and construction companies across the United States, connecting marketing and sales activities from the initial customer search or advertisement through lead management and conversion.
“Construction companies don’t need another marketing vendor,” said Harry Stanley III, Co-Founder and Marketing Director of H&A Marketing. “They need the pieces they already have — and the pieces they’re missing — to actually work together. If the website doesn’t convert, nobody follows up quickly, or you can’t tell what produced the opportunity, you don’t really have a growth system.”
This approach led H&A Marketing to develop its Foundation First Framework™, which focuses on establishing the infrastructure needed to support a construction company’s marketing and sales efforts before increasing advertising activity. The framework can include branding, website development, SEO, professional photography and video, digital advertising, CRM implementation, lead pipelines, automated follow-up, call tracking, and conversion attribution.
For construction businesses, the value of a qualified sales opportunity can be significant, particularly for companies working on high-value residential and commercial projects. The approach is intended to give construction companies greater visibility into where leads originate, how quickly they receive follow-up, how opportunities progress through the sales process, and which marketing activities contribute to new business.
Before launching H&A Marketing with his wife and business partner, Ally Stanley, Harry worked in fractional Marketing Director and CMO roles, where he focused on marketing strategy, sales processes, technology, and revenue operations. His previous experience included helping develop marketing and sales infrastructure for a solar company, with efforts associated with approximately $3.7 million in additional first-year revenue.
Today, H&A Marketing applies that experience to construction businesses through an embedded leadership model, working alongside company teams to coordinate marketing, sales, technology, and performance tracking.
“We work with people who know how to build,” Stanley said. “They build the projects. We help build the growth system behind them.”
A video introducing H&A Marketing and its approach is available here:
Watch: An Introduction to H&A Marketing
About H&A Marketing
H&A Marketing is a construction-focused sales and marketing growth firm headquartered in Pensacola, Florida, serving clients nationwide. Founded by Harry and Ally Stanley, H&A connects strategy, websites, SEO, advertising, content, CRM, lead management, and performance tracking into an integrated growth system.
For more information about H&A Marketing and its services, visit: https://www.harryandally.com/
Media Contact
Company Name: H&A Marketing
Contact Person: Harry Stanley III
Email: Send Email
Phone: 850-332-2538
Country: United States
Website: https://www.harryandally.com/
